This set of ads from a few years ago are some of of my favourite ever. They use a really simple senseof humour and aren't difficult to get your head around, which I suppose is the essence of this particular campaign. It worked well for them aswell because they used Peter Kay just as he was getting big in the U.K, and appearing in them didn't do him any harm either... http://www.youtube.com/watch?v=zFSLUJ8SIbc
Top Bombing!

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