I've just read a relatively short but interesting article about a family in America, who plan to make a bit of extra cash for themselves by advertising companies who are willing to pay them. They say they charge $2 (£1.26) per day for wearing t-shirts with the company's logo on and also advertise them on social networking sites such as Facebook, Twitter, Flickr and Youtube.
My initial reaction was that it was a ridiculous idea and was just another eccentric American family just hungry for a bit of media attention. But then as I read it again and considered it, it actually appears to be quite a unique and enterprising concept. Think about it: these people are offering to potentially travel round the USA, simply to promote and spread awareness of your brand or company. Not only this but they will also advertise you on the social beacons that are Facebook and Youtube...just for $2 per day! Don't get me wrong, they're not amongst the most visually appealing campaigns that a company could wish for, nor do they have any back catalogue of satisfied clients to show off; but for $14 a week, you've got to imagine that there are a good few companies out there who would be willing to take this very small gamble. In an age where advertising is at the forefront of many marketing strategies, I can see this possibly making a small fortune for the family form Missouri. Even if they're quirky business isn't a roaring success, I think it is still always refreshing to see someone working with a unique idea they have had.
I'm not sure how it will work for them, but I would like to wish them good luck. Don't they say there's no such thing as bad publicity?
Heres the link to the article:
http://www.telegraph.co.uk/news/worldnews/northamerica/usa/8033456/Billboard-Family-to-advertise-for-companies.html
No comments:
Post a Comment