About Me

Newcastle-under-lyme, Staffordshire, United Kingdom
20 years old, live in Newcastle-under-Lyme, studying ABM at Staffs. Love football, guitar and going out. Hate negativity, shit music and cheese.

Friday, 26 November 2010

Scents of the Seventies

We all know that vintage is huge at the moment. We can see it everywhere we look in the music, colours, styles and textures used in fashion and design today. I myself happen to own a number of retro inspired items, and I'm quite happy with the way fashion and style is going at the moment. With brands such as Lyle & Scott, Fila, Biba, Levi's and Adidas to name a few all bringing back vintage lines in fashion, I suppose it shouldn't really come as a massive surprise to learn that aftershaves from the seventies are making a comeback too. But with owning a small bottle of Brut my dad gave me about 10 years ago, and being all too familiar with its formidable aroma I for one was.
It seems that in an effort to continue embracing the latest trend of all things retro, people are even wishing to smell like people did in the seventies. Shops like Superdrug have recently been stocking fragrances like Brut, Old Spice and Charlie to keep up with demand from consumers who are requesting them. There has even recently been a rather tongue-in-cheek campaign launched, promoting Old Spice to a modern audience, and I'm pretty sure Brut have started advertising again in magazines and an updated webpage.
I'm all for the latest vintage styles and trends and I will continue to buy clothes and accessories derived from these days gone by. But I think the nostril burning musks of the past, are definitely better off staying there.

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